Avril Greenaway

Avril has been part of the Cleaner Seas since its beginnings in 2013, originally brought in to shape the brand and communications. Over a decade later, she now leads the project, blending a deep understanding of environmental science with hands-on experience in campaigning, policy, and creative, solutions-based action.

With 12 years working in the environmental sector, including roles as Marketing Director and Impact Director; Avril co-founded the Cleaner Seas Group in 2018, a start up, now scale up, focused on reducing microfibre pollution at source.

She is a member of the All-Party Parliamentary Group for Microplastics and contributed to the APPG’s Microplastics Report, which supports a new Microfibre Bill introduced in UK Parliament. Avril has chaired and spoken on national panels exploring ocean issues, and regularly appears as a speaker and advocate for sustainable solutions. She is also an ambassador for Made for Life Organics, a Kings Award for Enterprise winner and B Corp, championing organic skincare, holistic wellbeing and conscious business.

Avril spends as much time as she can in, on, or by the sea; as a gig rower, cox, and nature photographer. Her work is grounded in lived connection with the coastline, and a belief that storytelling, science, and systems thinking all have a role to play in protecting the planet.

Jose Phillips

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Wayne Peterson

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