Teamwork makes the dream work
We believe that to make meaningful change we have to step outside of our echo chambers. Collaboration and partnership is key to making good things happen and with this in mind our team bring their awesomeness and skills to the Cleaner Seas mission.
Avril Greenaway
Re-Founder & Director, Cleaner Seas Project - Co-founder Cleaner Seas Group - Owner In On Or By The Sea.
Avril has been part of Cleaner Seas since its beginnings in 2013, originally brought in to shape the brand and communications. Over a decade later, she now leads the project, blending a deep understanding of environmental science with hands-on experience in campaigning, policy, and creative, solutions-based action.
With a background of design and marketing, and with 12 years working in the environmental sector, including roles as Marketing Director and Impact Director; Avril co-founded the Cleaner Seas Group in 2018, a start up, now scale up, focused on reducing microfibre pollution at source; a response to find solutions to the microplastic issues we were raising awareness about.
She is a member of the All-Party Parliamentary Group for Microplastics and contributed to the APPG’s Microplastics Report, which supports a new Microfibre Bill introduced in UK Parliament. Avril has chaired and spoken on national panels exploring ocean issues, and regularly appears as a speaker and advocate for sustainable solutions. She is also an ambassador for Made for Life Organics, a Kings Award for Enterprise winner and B Corp, championing organic skincare, holistic wellbeing and conscious business.
Spending as much time as she can in, on, or by the sea; Avril is a gig rower, cox, and nature photographer. Her work is grounded in lived connection with the coastline, and a belief that storytelling, science, and systems thinking all have a role to play in protecting the planet.
AMANDA WINWOOD
Director Cleaner Seas Project - Founder B Corp certified organic skincare brand - Made for Life Organics and charity Made for Life Foundation.
Amanda’s vision is to connect people with the power of plants and create a happier and healthier world. Made for Life Organics provides a range of authentic wellness solutions, and an award-winning education programme in Touch Therapy Massage for people living with cancer and other long term health issues. The skincare and the accompanying holistic rituals can be found in many leading spas and hotels across the UK and beyond. Made for Life Organics was the first spa brand in the UK to receive B Corp accreditation and in 2024 received a prestigious King’s Enterprise Award for Sustainable Development.Cancer Touch Therapy training is now available extensively across the UK and beyond with over 3,000 therapists now able to open their doors and confidently provide heart-led rituals to the one intwo people going through. Amanda was awarded a Lifetime Achievement Award by the UKSA for her work in this field. Amanda is a Trustee of the Charity, SATCC (Standards Authority in Touch in Cancer Care), a published author, TedEx speaker and leading spokesperson and figure within the wellness industry. Amanda spoke about microplastics, specifically microbeads at our Wave Conference in 2016 and has collaborated with Avril and Cleaner Seas ever since. Amanda and Avril have collaborated with Spa Fest, Beach Cleans, Workshops and Talks. Cleaner Seas Project is concerned with wellness and the addition of Amanda as a Director of Cleaner Seas Project was the natural next step.
LUCY GOAMAN
Director Cleaner Seas Project - Route to Market Director Cleaner Seas Group - Board Director Landmark Theatres UK - Owner and MD The Marketing and PR Clinic
Lucy brings a wealth of experience from a global marketing career with leading brands such as Unilever and Procter & Gamble. Strategic, thoughtful and calm under pressure, she has a talent for cutting through complexity to focus on what really matters, stories that drive meaningful change.
At Cleaner Seas Project, Lucy plays a vital strategic role, supporting the growth of nature-based solutions, shaping communications, and helping turn insight into impact. She is also a key part of the Cleaner Seas Group team, where she has helped guide the route to market for pioneering microfibre technology and supports the business as it grew its mission and momentum.
Lucy is proud to be working on solutions that matter, and part of a team bridging science, community and environmental action.
When she’s not working, you’ll usually find her outdoors, on the family farm in North Devon or on a beach with her children, or on occasion paddling out to Lundy Island in her kayak.
BARNABY KAY
Director Cleaner Seas Project - Chair of the Two Bays Trust.
Barney is a passionate advocate for our oceans, having spent much of his life on the North Coast of Cornwall. When not in, on or under the sea, Barney spends his time campaigning for the protection of our coastal waters, and spreading the word about reducing humanity’s reliance on single use plastics.
Having trained as an actor, Barney carved out a successful career in theatre, TV, film and radio, appearing in many high profile and award-winning productions. Understandably, his favourite role was as a small boat fisherman, filming in the wild seas around the Isle of Man! The pandemic forced Barney to diversify, and he has since enjoyed working as a director and writer in audio drama.
Barney says, “I’ve been so lucky to work for so long in such an exciting and rewarding job, but the time has come to embrace my real passion - to preserve and protect our fragile marine environments”.